BENTAMOBILE

Aug 2015 - Jan 2018 | in collaboration with Joseph Rastrullo, Cedrick Donato, Julie Santos, Alessa Engalan, Nico Apuli, Dyem Carreon.

BentaMobile was a social design endeavor which aimed to respond to the pains and aspirations of informal street vendors by helping them become recognized members of the community, formalizing their businesses by conducting field research and routine immersions within local communities in the city of Manila and involving community stakeholders in the design of innovative solutions to social problems.

As a multidisciplinary team of designers , business people, marketers and app developers, we conducted fieldwork, stakeholder workshops, user tests and qualitative research to develop insights on formalizing the businesses of illegal street vendors in Manila (PH). We built relationships and co-designed a livelihood project which entailed a mobile food delivery app and social business ecosystem with multiple stakeholders, specifically informal street vendors and their local government.